Telaria Offers The Trade Desk’s Unified ID Solution

NEW YORK & LOS ANGELES–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#videoelevatedlt;/agt;–Telaria (NYSE:TLRA), the complete software platform to manage video
advertising for premium publishers, will offer The Trade Desk’s unified
ID solution to its demand partners as part of an effort to increase
efficiencies across the ecosystem by reducing the number of cookie syncs

Aiming to create a common currency, The Trade Desk’s free unified ID
solution offers a shared and consolidated ID across the entire supply
chain (SSPs, DSPs, DMPs and data providers), enabling increased match
rates and more relevant advertising. This will help brands and
advertisers better understand their audiences and scale their campaign
strategies across the digital ecosystem.

Katie Evans, COO, Telaria said, “The Trade Desk’s unified ID helps
address an important need in the industry, the standardization of cookie
IDs which helps minimize some of the complexity in the digital
advertising ecosystem. We are excited to partner with The Trade Desk and
in the process create a more addressable and scalable video ecosystem
which enables buyers and sellers to transact in an increasingly friction
free environment.”

“We are thrilled that Telaria has implemented the unified ID solution on
their platform,” said Brian Stempeck, Chief Strategy Officer, The Trade
Desk. “We believe aligning around common industry standards can have a
huge impact on improving match rates and making audience buying more

About Telaria
Telaria, Inc. (NYSE: TLRA), is a complete
software platform to manage premium video advertising. We engineer the
most robust suite of analytics, automated decisioning, and integrated
programmatic and direct monetization tools in the industry. Global
publishers require total command of their business; Telaria’s
independent solution empowers unbiased decisions for the best revenue
outcomes. Telaria operates out of 13 offices worldwide across North
America, EMEA, LATAM and APAC.

About The Trade Desk
The Trade Desk is a
technology company that empowers buyers of advertising. Through its
self-service, cloud-based platform, ad buyers can create, manage, and
optimize digital advertising campaigns across ad formats and devices.
Integrations with major data, inventory, and publisher partners ensure
maximum reach and decisioning capabilities, and enterprise APIs enable
custom development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit or
follow us on FacebookTwitterLinkedIn
and YouTube.


Media Contact
Telaria, Inc.
Kar Yi Lim
The Trade Desk
Patrick Wentling
Relations Contact:

Andrew Posen
Vice President, Head of
Investor Relations

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