Franklin Madison and Ethos Partner to Bring Faster and More Affordable Life Insurance to More than 3,500 Financial Institutions

Digital life insurance company teams up with leading insurance
marketer to deliver innovative life insurance solutions to financial
industry clients

, a long-time leader in insurance marketing serving financial
institutions, today announced a partnership with Ethos,
the company making life insurance accessible, affordable and simple.
Through this partnership, Ethos’ term life insurance offering will be
offered to the over 3,500 financial institutions Franklin Madison serves.

Life insurance is a critical component of a person’s financial security,
yet only 59
of Americans have life insurance today. This coverage gap is
largely due in part to the incredible friction in the traditional
application process with weeks of paperwork, blood tests and medical
exams that deter people from getting the coverage they need. Ethos
offers a modern, digitally-driven solution that allows applicants to
apply for term life insurance in 10 minutes, with 99 percent of
applicants requiring no additional medical testing. By partnering with
Ethos, Franklin Madison clients will now be able to offer faster,
seamless life insurance enrollment services to their customers and

“Franklin Madison is excited to carry forward the larger mission of
Ethos to make life insurance more accessible to Americans, through our
broad-reaching bank and credit union network,” said Robert Dudacek,
president and CEO of Franklin Madison. “This partnership will enhance
our ability to enrich our consumers’ lives and secure their financial

Ethos and Franklin Madison also share the philosophy that life insurance
solutions should place family security and financial wellness at the
core of the business.

“Ethos was founded on the principle that life insurance should be
accessible to all Americans,” said Peter Colis, Ethos CEO and
co-founder. “We see that same commitment from Franklin Madison with
trustworthy products and services that can have a lifelong impact on
their families that subscribe. We’re excited to partner with them to
bring great life insurance coverage to their clients across the United


Ethos is a new kind of life insurance built for people who don’t have
time for fine print, extra doctor appointments or hidden fees. Ethos
uses the power of technology and predictive analytics to modernize the
life insurance process and align products with what families want and
need during critical times in their lives. The Ethos application is fast
and easy, turning a process that used to take weeks into a ten-minute
experience for most customers. Co-founded by Peter Colis and Lingke
Wang, the company has raised more than $46 million in funding from
Sequoia Capital, Accel, GV, Stanford University and Arrive, a subsidiary
of Roc Nation, among others. Ethos is headquartered in San Francisco and
licensed in 49 states. To learn more, visit


An industry pioneer with over 45 years of experience, Franklin Madison
builds financial security for individuals and families by delivering
industry-leading insurance products and marketing services through our
brand partners. The Company helps generate increased loyalty and
incremental revenue for more than 3,500 financial institutions. Based in
Franklin, Tennessee, Franklin Madison has approximately 200 employees.
For more information, visit or follow us on
twitter: @frnklnmadison and LinkedIn.


Trisha Torrado
Corporate Communications, Franklin Madison

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